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Tangential SEO: Finding Keywords Your Competitors Neglected

While some businesses might find themselves specifically operating within the realm of web development, it’s something that every business might have to dip their toes into at some point due to the importance of a professional website or an app.

When you do encounter this situation, you might be met with a decision – do you hire full-time staff members, or is it a project that you can outsource? The two options could provide you with more differences than you might expect, offering different benefits and requiring alternate inputs from your business as a whole.

Why Hire?

Hiring might well be the more appealing choice at a glance due to the fact that you then have relatively permanent access to the web development skills you hired for, but paying that salary can be a price that not every business can afford. Furthermore, when you outsource, you’re not just paying for the skills; you’re paying for the tools that these professionals will already have access to. However, when you hire, you might have to research and acquire all of the technologies that are necessary to get the job done, from Kong API management tools to the space required for this new department to work.

Still, that being said, there are many benefits to expanding your team and being confident in tackling the domain of web development.


With the potential benefits of having these skills in-house, it can seem strange to consider a situation where you’re paying to only have limited access to them. However, there’s more to it – outsourcing means that you can potentially access these skills at a much earlier stage of your business due to the one-off nature of the payment, and it also means that the skill ceiling could be higher due to the professional teams you’re working with.

Even later on in your business, having to pay salaries consistently over time might be less realistic if the web development skills that you require are for a more one-off situation.

Is It One or the Other?

Dividing them neatly in half like this can give you a good impression of what one offers and the other doesn’t, but it can also confuse the way that they might work in a practical sense. For example, having a web developer on your permanent staff might not mean that you have the ability to create an entire app at a moment’s notice, but it might mean that you can provide maintenance and updates to your web pages and apps that already exist. Then, when the time comes to develop more, you might consider enlisting the help of professionals to aid your in-house employee.

There is a potential for balance here that can allow you to make the most of what either option can offer. However, while this sounds like an easy, middle-of-the-road option, if the balance is off, it might mean that you carry the baggage of both options without the blatant benefits of either.